DOUBLETREE WEST END HOTEL
WRITING ROOM BAR, LOBBY & RESTAURANT
CLIENT CRIMSON HOTELS
SIZE 383 SQM
LOCATION LONDON
The hotel’s reception area and lounge have been transformed into places that refresh and rejuvenate after a long journey or a busy day sightseeing. The recreated series of dynamic spaces tailored to the diverse needs of guests evoke modern innovation and approachable luxury, with comfort at its core.
Inspired by the Bloomsbury Set, who transformed British culture with their approach to art, design and society, the narrative evokes the spirit of free-thinking and creativity that emerged from the intimate meetings of history’s greatest writers, intellectuals, philosophers and artists.
Interpreting the design through a modern lens, spaces for informal meetings, social gatherings and relaxation create a striking independent ambience whilst emulating the rich heritage of the hotel’s locality; providing guests with a unique journey that echoes the essence of the Doubletree brand.
Project was under taken in collaboration with Haus of Blon.
Photography by Josue Prince Photograph: https://josueprince.com